How to present a company to potential clients?

Which is the most effective set of rules to best structure the presentation that a company delivers to a new potential client?

I was once taught that a persuasive presentation always begins with a very simple question: what is the objective of my presentation? And I was also instructed to write down: the goal of my presentation is..."get known by new clients". I quoted in brakets what the firm usually ask to the design professional.

Whilst working on the issue last week, I understood that this aim sentence is flawed. The aim should be: to persuade my listner that I hold the right tools suiting his needs. Which immediately drives me to the next question: who are my audience?

It appears very clear to me that first answer to my blog post is to start asking what is the aim and who are the audience of the presentation. Understanding the audience is not only knowing their needs, but it represents the moment where you reflect on their level of knowledge, then the type of language to adopt during the whole presentation.

Next step is how to structure the communication? Again, I was once taught two models: 4Ps and AIDA. I find them quite similar anyway.

I tried to adopt a milestone of marketing, i.e. AIDA model.

Briefly:
A: grab people's attention quickly and directly. Use powerful words, or a picture that will catch the reader's eye and make them stop and read what you have to say next.
I: engage the audience to spend their precious time understanding your message in more detail. "Gaining the reader's interest is a deeper process than grabbing their attention. They will give you a little more time to do it, but you must stay focused on their needs. This means helping them to pick out the messages that are relevant to them quickly. So use bullets and subheadings, and break up the text to make your points stand out." by Mind Tools
D: need to help them understand how what you're offering can help them in a real way by appealing to their personal needs and wants. Use for example lists of features and benefits.
A: be very clear about what action you want your readers to take. It can simply be an invitation to send an email to you infobox.

How did you solve the question?